What is a Customer Persona?
A customer persona is a semi-fictional character that represents your
ideal customer, based on real data and some select educated speculation
about customer demographics, behavior patterns, motivations, and goals.
Why is a Customer Persona important?
Customer personas help businesses understand their customers (and
potential customers) better, making it easier to tailor content, product
development, services, and sales to the specific needs, behaviors, and
concerns of different groups.
